The social interactions that have the greatest influence are with the people who mattered to us as we grew up. This includes parents and other family members. It might also include a neighbor or teacher. Maybe we noticed our parents only ever relaxed and had fun when they gambled (perhaps playing cards with friends). Maybe they coped with stress by smoking pot. Maybe we observed they never socialized unless they were drinking. If we observed these sorts of things then we will be more likely to try out these behaviors as well. This is because we have learned through observation that gambling, smoking pot, and drinking achieved a positive result. In the absence of other healthier examples, it would seem those activities were good ways to relax, have fun, and reduce stress. We can attribute this to social learning.
People have a powerful need for social interaction. Therefore, it becomes important to consider the compelling social nature of many addictions. Many types of addiction require at least the cooperation of other people. Some types of addictions afford opportunities for pleasing social discourse and interaction as well. For example, heroin addicts often help one another obtain and use the drug. Alcohol is a frequent and often central feature of many social venues. Gambling casinos strive to provide an exciting social atmosphere.
As addiction progresses, there are fewer opportunities for the addicted person to interact with healthy, non-addicted persons. This is because friends and family eventually disengage from the addict. Simultaneously, the addiction occupies more and more of the addict's time. Gradually, the addict's entire social circle becomes other people who are associated with the addiction. It is nearly impossible to free yourself from an addiction without forming new relationships with healthier people, while disengaging from people who are not.
This is one of the reasons that support groups are helpful in addiction recovery. These groups (such as AA) immediately provide a source of social support. Support groups (promoting moderation or abstinence) date back at least to the 1500s (White, 2011). Time spent with others in recovery reduces the amount of peer pressure to engage in addiction. From a social learning perspective, support groups offer opportunities to observe and interact with healthier people.
When we apply social learning theory to addictions treatment, the usual treatment goals include:
1) Develop a new, healthier network of peers.
2) Observe and adopt the positive coping skills of these new peers.
3) Learn refusal skills to respond to peer pressure. These refusal skills are very important because recovering people cannot altogether eliminate contact with their former addicted friends. This is particularly true during the early stages of recovery.